commercials director from Cairo, Egypt and the Founder of @GOODPEOPLEFILMS

D&AD Jury President for Direction 2021.

Winner of 2 Yellow Pencils, 4 Gold Lions, ADC Black Cube best-of-show.

NAMED BY ADWEEK IN THE "CREATIVE 100" LIST FOR 2020. and TEN MOST EXCITING DIRECTORS FOR 2020

NAMED BY GUNN REPORT 2015 as one of the TEN MOST AWARDED DIRECTORS IN THE WORLD.