Adam Christopher Thurai Powell, (born 11 August 1981) is a British director and photographer from London. His work directing music videos spans a wide range of genres, including hardcore, rock, hip-hop and pop. His portfolio includes many mainstream artists such as Bring Me The Horizon, Example, Jamie T, The 1975, and Charli XCX. He was nominated as Best New Director at the UK Music Video Awards in 2009. His video for The 1975 track "UGH!" was also nominated for 'Best Group Video' Award at the MTV VMA's in Japan.