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To film Turn On, Paci returned to his birth city of Shkoder. The video opens with a series of close-ups of middle-aged Albanian men. Their faces are worn, weathered and tired. Assembled on public steps in the town square, they sit patiently as if in an interminable state of waiting. Time appears to stand still, save for a constant flow of electricity and bulbs of light symbolizing a city in transition to modernity.